Rock County, Wisconsin
Population estimates, July 1, 2025, (V2025) 166,472
People
Population
Population estimates, July 1, 2025, (V2025) 166,472
Population estimates, July 1, 2024, (V2024) 165,461
Population estimates base, April 1, 2020, (V2025) 163,684
Population estimates base, April 1, 2020, (V2024) 163,687
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) 1.7%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) 1.1%
Population, Census, April 1, 2020 163,687
Population, Census, April 1, 2010 160,331
Age and Sex
Persons under 5 years, percent 5.5%
Persons under 18 years, percent 21.8%
Persons 65 years and over, percent 18.8%
Female persons, percent 50.2%
Race and Hispanic Origin
White alone, percent 89.5%
Black alone, percent(a) 5.3%
American Indian and Alaska Native alone, percent(a) 0.6%
Asian alone, percent(a) 1.4%
Native Hawaiian and Other Pacific Islander alone, percent(a) 0.1%
Two or More Races, percent 3.1%
Hispanic or Latino, percent(b) 10.7%
White alone, not Hispanic or Latino, percent 80.2%
Population Characteristics
Veterans, 2020-2024 8,848
Foreign-born persons, percent, 2020-2024 4.6%
Housing
Housing Units, July 1, 2025, (V2025) 72,312
Owner-occupied housing unit rate, 2020-2024 71.2%
Median value of owner-occupied housing units, 2020-2024 $231,600
Median selected monthly owner costs - with a mortgage, 2020-2024 $1,538
Median selected monthly owner costs - without a mortage, 2020-2024 $632
Median gross rent, 2020-2024 $1,037
Building Permits, 2025 388
Families & Living Arrangements
Households, 2020-2024 67,201
Persons per household, 2020-2024 2.41
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 90.6%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 8.8%
Computer and Internet Use
Households with a computer, percent, 2020-2024 95.5%
Households with a broadband Internet subscription, percent, 2020-2024 90.3%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 92.6%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 25.8%
Health
With a disability, under age 65 years, percent, 2020-2024 9.2%
Persons without health insurance, under age 65 years, percent 5.6%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 65.2%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 61.1%
Total accommodation and food services sales, 2022 ($1,000)(c) 402,589
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 1,551,812
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 734,753
Total retail sales, 2022 ($1,000)(c) 3,236,853
Total retail sales per capita, 2022(c) $19,756
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 23.8
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $75,673
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $38,536
Persons in poverty, percent 9.9%
Businesses
Businesses
Total employer establishments, 2023 3,362
Total employment, 2023 64,537
Total annual payroll, 2023 ($1,000) 3,848,850
Total employment, percent change, 2022-2023 5.5%
Total nonemployer establishments, 2023 9,237
All employer firms, Reference year 2023 2,894
Male-owned employer firms, Reference year 2023 1,476
Female-owned employer firms, Reference year 2023 484
Minority-owned employer firms, Reference year 2023 S
Nonminority-owned employer firms, Reference year 2023 2,112
Veteran-owned employer firms, Reference year 2023 124
Nonveteran-owned employer firms, Reference year 2023 2,111
Geography
Geography
Population per square mile, 2020 227.9
Population per square mile, 2010 223.3
Land area in square miles, 2020 718.17
Land area in square miles, 2010 718.14
FIPS Code 55105