Price County, Wisconsin
Total retail sales, 2022 ($1,000)(c) 157,229
People
Population
Population estimates, July 1, 2025, (V2025) 13,988
Population estimates, July 1, 2024, (V2024) 14,087
Population estimates base, April 1, 2020, (V2025) 14,053
Population estimates base, April 1, 2020, (V2024) 14,057
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) -0.5%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) 0.2%
Population, Census, April 1, 2020 14,054
Population, Census, April 1, 2010 14,159
Age and Sex
Persons under 5 years, percent 3.5%
Persons under 18 years, percent 16.7%
Persons 65 years and over, percent 30.1%
Female persons, percent 47.8%
Race and Hispanic Origin
White alone, percent 95.1%
Black alone, percent(a) 0.7%
American Indian and Alaska Native alone, percent(a) 0.8%
Asian alone, percent(a) 0.8%
Native Hawaiian and Other Pacific Islander alone, percent(a) 1.0%
Two or More Races, percent 1.6%
Hispanic or Latino, percent(b) 1.9%
White alone, not Hispanic or Latino, percent 93.6%
Population Characteristics
Veterans, 2020-2024 1,139
Foreign-born persons, percent, 2020-2024 1.2%
Housing
Housing Units, July 1, 2025, (V2025) 10,926
Owner-occupied housing unit rate, 2020-2024 81.9%
Median value of owner-occupied housing units, 2020-2024 $162,500
Median selected monthly owner costs - with a mortgage, 2020-2024 $1,254
Median selected monthly owner costs - without a mortage, 2020-2024 $541
Median gross rent, 2020-2024 $786
Building Permits, 2025 42
Families & Living Arrangements
Households, 2020-2024 6,539
Persons per household, 2020-2024 2.13
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 92.0%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 2.1%
Computer and Internet Use
Households with a computer, percent, 2020-2024 90.5%
Households with a broadband Internet subscription, percent, 2020-2024 84.2%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 93.9%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 17.9%
Health
With a disability, under age 65 years, percent, 2020-2024 10.9%
Persons without health insurance, under age 65 years, percent 6.7%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 52.4%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 49.9%
Total accommodation and food services sales, 2022 ($1,000)(c) D
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 100,311
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 10,563
Total retail sales, 2022 ($1,000)(c) 157,229
Total retail sales per capita, 2022(c) $11,105
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 24.1
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $60,546
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $36,099
Persons in poverty, percent 12.2%
Businesses
Businesses
Total employer establishments, 2023 369
Total employment, 2023 3,796
Total annual payroll, 2023 ($1,000) 183,063
Total employment, percent change, 2022-2023 1.5%
Total nonemployer establishments, 2023 1,173
All employer firms, Reference year 2023 322
Male-owned employer firms, Reference year 2023 140
Female-owned employer firms, Reference year 2023 S
Minority-owned employer firms, Reference year 2023 S
Nonminority-owned employer firms, Reference year 2023 283
Veteran-owned employer firms, Reference year 2023 S
Nonveteran-owned employer firms, Reference year 2023 282
Geography
Geography
Population per square mile, 2020 11.2
Population per square mile, 2010 11.3
Land area in square miles, 2020 1,254.06
Land area in square miles, 2010 1,254.38
FIPS Code 55099