Santa Rosa city, California
Female-owned employer firms, Reference year 2023 X
People
Population
Population estimates, July 1, 2025, (V2025) 179,437
Population estimates, July 1, 2024, (V2024) 177,524
Population estimates base, April 1, 2020, (V2025) 178,089
Population estimates base, April 1, 2020, (V2024) 178,118
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) 0.8%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) -0.3%
Population, Census, April 1, 2020 178,127
Population, Census, April 1, 2010 167,815
Age and Sex
Persons under 5 years, percent 4.8%
Persons under 18 years, percent 20.1%
Persons 65 years and over, percent 19.0%
Female persons, percent 51.2%
Race and Hispanic Origin
White alone, percent 52.9%
Black alone, percent(a) 2.0%
American Indian and Alaska Native alone, percent(a) 1.5%
Asian alone, percent(a) 6.5%
Native Hawaiian and Other Pacific Islander alone, percent(a) 0.4%
Two or More Races, percent 15.2%
Hispanic or Latino, percent(b) 37.4%
White alone, not Hispanic or Latino, percent 48.7%
Population Characteristics
Veterans, 2020-2024 5,998
Foreign-born persons, percent, 2020-2024 21.2%
Housing
Housing Units, July 1, 2025, (V2025) X
Owner-occupied housing unit rate, 2020-2024 56.7%
Median value of owner-occupied housing units, 2020-2024 $713,900
Median selected monthly owner costs - with a mortgage, 2020-2024 $2,894
Median selected monthly owner costs - without a mortage, 2020-2024 $854
Median gross rent, 2020-2024 $2,152
Building Permits, 2025 X
Families & Living Arrangements
Households, 2020-2024 68,321
Persons per household, 2020-2024 2.53
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 87.6%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 35.0%
Computer and Internet Use
Households with a computer, percent, 2020-2024 97.1%
Households with a broadband Internet subscription, percent, 2020-2024 94.3%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 85.4%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 35.1%
Health
With a disability, under age 65 years, percent, 2020-2024 9.1%
Persons without health insurance, under age 65 years, percent 7.3%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 66.3%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 61.5%
Total accommodation and food services sales, 2022 ($1,000)(c) 567,924
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 2,989,269
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 184,337
Total retail sales, 2022 ($1,000)(c) 4,160,849
Total retail sales per capita, 2022(c) $23,631
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 22.9
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $99,060
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $52,066
Persons in poverty, percent 9.7%
Businesses
Businesses
Total employer establishments, 2023 X
Total employment, 2023 X
Total annual payroll, 2023 ($1,000) X
Total employment, percent change, 2022-2023 X
Total nonemployer establishments, 2023 X
All employer firms, Reference year 2023 X
Male-owned employer firms, Reference year 2023 X
Female-owned employer firms, Reference year 2023 X
Minority-owned employer firms, Reference year 2023 X
Nonminority-owned employer firms, Reference year 2023 X
Veteran-owned employer firms, Reference year 2023 X
Nonveteran-owned employer firms, Reference year 2023 X
Geography
Geography
Population per square mile, 2020 4,188.5
Population per square mile, 2010 4,063.9
Land area in square miles, 2020 42.53
Land area in square miles, 2010 41.29
FIPS Code 0670098