Story County, Iowa
Population estimates, July 1, 2025, (V2025) 101,291
People
Population
Population estimates, July 1, 2025, (V2025) 101,291
Population estimates, July 1, 2024, (V2024) 102,498
Population estimates base, April 1, 2020, (V2025) 98,541
Population estimates base, April 1, 2020, (V2024) 98,534
Population, percent change - April 1, 2020 (estimates base) to July 1, 2025, (V2025) 2.8%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2024, (V2024) 4.0%
Population, Census, April 1, 2020 98,537
Population, Census, April 1, 2010 89,542
Age and Sex
Persons under 5 years, percent 4.2%
Persons under 18 years, percent 16.0%
Persons 65 years and over, percent 13.9%
Female persons, percent 47.5%
Race and Hispanic Origin
White alone, percent 86.1%
Black alone, percent(a) 3.2%
American Indian and Alaska Native alone, percent(a) 0.4%
Asian alone, percent(a) 8.1%
Native Hawaiian and Other Pacific Islander alone, percent(a) Z
Two or More Races, percent 2.1%
Hispanic or Latino, percent(b) 5.4%
White alone, not Hispanic or Latino, percent 81.6%
Population Characteristics
Veterans, 2020-2024 3,337
Foreign-born persons, percent, 2020-2024 8.6%
Housing
Housing Units, July 1, 2025, (V2025) 42,463
Owner-occupied housing unit rate, 2020-2024 55.5%
Median value of owner-occupied housing units, 2020-2024 $258,700
Median selected monthly owner costs - with a mortgage, 2020-2024 $1,710
Median selected monthly owner costs - without a mortage, 2020-2024 $689
Median gross rent, 2020-2024 $1,018
Building Permits, 2025 185
Families & Living Arrangements
Households, 2020-2024 38,904
Persons per household, 2020-2024 2.26
Living in the same house 1 year ago, percent of persons age 1 year+ , 2020-2024 71.4%
Language other than English spoken at home, percent of persons age 5 years+, 2020-2024 11.1%
Computer and Internet Use
Households with a computer, percent, 2020-2024 97.7%
Households with a broadband Internet subscription, percent, 2020-2024 80.4%
Education
High school graduate or higher, percent of persons age 25 years+, 2020-2024 97.4%
Bachelor's degree or higher, percent of persons age 25 years+, 2020-2024 54.8%
Health
With a disability, under age 65 years, percent, 2020-2024 7.1%
Persons without health insurance, under age 65 years, percent 5.2%
Economy
In civilian labor force, total, percent of population age 16 years+, 2020-2024 66.7%
In civilian labor force, female, percent of population age 16 years+, 2020-2024 64.6%
Total accommodation and food services sales, 2022 ($1,000)(c) 263,084
Total health care and social assistance receipts/revenue, 2022 ($1,000)(c) 731,285
Total transportation and warehousing receipts/revenue, 2022 ($1,000)(c) 89,041
Total retail sales, 2022 ($1,000)(c) 1,602,441
Total retail sales per capita, 2022(c) $16,309
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2020-2024 17.8
Income & Poverty
Median households income (in 2024 dollars), 2020-2024 $69,685
Per capita income in past 12 months (in 2024 dollars), 2020-2024 $38,610
Persons in poverty, percent 15.9%
Businesses
Businesses
Total employer establishments, 2023 2,162
Total employment, 2023 33,500
Total annual payroll, 2023 ($1,000) 1,884,729
Total employment, percent change, 2022-2023 1.6%
Total nonemployer establishments, 2023 6,013
All employer firms, Reference year 2023 1,741
Male-owned employer firms, Reference year 2023 912
Female-owned employer firms, Reference year 2023 S
Minority-owned employer firms, Reference year 2023 S
Nonminority-owned employer firms, Reference year 2023 1,266
Veteran-owned employer firms, Reference year 2023 48
Nonveteran-owned employer firms, Reference year 2023 1,296
Geography
Geography
Population per square mile, 2020 172.1
Population per square mile, 2010 156.3
Land area in square miles, 2020 572.54
Land area in square miles, 2010 572.82
FIPS Code 19169