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QuickFacts

Rock County, Wisconsin

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Table

Rock County, Wisconsin
Population estimates, July 1, 2023, (V2023)
164,278
People
Population
Population estimates, July 1, 2023, (V2023)
164,278
Population Estimates, July 1, 2022, (V2022)
163,841
Population estimates base, April 1, 2020, (V2023)
163,690
Population estimates base, April 1, 2020, (V2022)
163,690
Population, percent change - April 1, 2020 (estimates base) to July 1, 2023, (V2023)
0.4%
Population, percent change - April 1, 2020 (estimates base) to July 1, 2022, (V2022)
0.1%
Population, Census, April 1, 2020 163,687
Population, Census, April 1, 2010 160,331
Age and Sex
Persons under 5 years, percent
5.6%
Persons under 18 years, percent
22.2%
Persons 65 years and over, percent
18.0%
Female persons, percent
50.2%
Race and Hispanic Origin
White alone, percent
89.8%
Black or African American alone, percent(a)
5.2%
American Indian and Alaska Native alone, percent(a)
0.6%
Asian alone, percent(a)
1.4%
Native Hawaiian and Other Pacific Islander alone, percent(a)
0.1%
Two or More Races, percent
3.0%
Hispanic or Latino, percent(b)
9.8%
White alone, not Hispanic or Latino, percent
81.2%
Population Characteristics
Veterans, 2018-2022 9,376
Foreign born persons, percent, 2018-2022 4.9%
Housing
Housing units, July 1, 2022, (V2022) 71,287
Owner-occupied housing unit rate, 2018-2022 69.9%
Median value of owner-occupied housing units, 2018-2022 $193,000
Median selected monthly owner costs -with a mortgage, 2018-2022 $1,440
Median selected monthly owner costs -without a mortgage, 2018-2022 $594
Median gross rent, 2018-2022 $981
Building permits, 2022 396
Families & Living Arrangements
Households, 2018-2022 66,439
Persons per household, 2018-2022 2.42
Living in same house 1 year ago, percent of persons age 1 year+, 2018-2022 89.2%
Language other than English spoken at home, percent of persons age 5 years+, 2018-2022 8.8%
Computer and Internet Use
Households with a computer, percent, 2018-2022 93.9%
Households with a broadband Internet subscription, percent, 2018-2022 87.5%
Education
High school graduate or higher, percent of persons age 25 years+, 2018-2022 92.3%
Bachelor's degree or higher, percent of persons age 25 years+, 2018-2022 24.4%
Health
With a disability, under age 65 years, percent, 2018-2022 9.2%
Persons without health insurance, under age 65 years, percent
7.0%
Economy
In civilian labor force, total, percent of population age 16 years+, 2018-2022 65.3%
In civilian labor force, female, percent of population age 16 years+, 2018-2022 61.9%
Total accommodation and food services sales, 2017 ($1,000)(c) 308,077
Total health care and social assistance receipts/revenue, 2017 ($1,000)(c) 1,200,475
Total transportation and warehousing receipts/revenue, 2017 ($1,000)(c) 413,493
Total retail sales, 2017 ($1,000)(c) 2,631,513
Total retail sales per capita, 2017(c) $16,216
Transportation
Mean travel time to work (minutes), workers age 16 years+, 2018-2022 23.2
Income & Poverty
Median household income (in 2022 dollars), 2018-2022 $70,630
Per capita income in past 12 months (in 2022 dollars), 2018-2022 $35,594
Persons in poverty, percent
10.3%
Businesses
Businesses
Total employer establishments, 2021 3,389
Total employment, 2021 58,987
Total annual payroll, 2021 ($1,000) 3,227,964
Total employment, percent change, 2020-2021 -3.1%
Total nonemployer establishments, 2021 8,822
All employer firms, Reference year 2017 2,590
Men-owned employer firms, Reference year 2017 1,302
Women-owned employer firms, Reference year 2017 340
Minority-owned employer firms, Reference year 2017 137
Nonminority-owned employer firms, Reference year 2017 2,036
Veteran-owned employer firms, Reference year 2017 117
Nonveteran-owned employer firms, Reference year 2017 1,975
Geography
Geography
Population per square mile, 2020 227.9
Population per square mile, 2010 223.3
Land area in square miles, 2020 718.17
Land area in square miles, 2010 718.14
FIPS Code 55105
Value Notes

Methodology differences may exist between data sources, and so estimates from different sources are not comparable.

Some estimates presented here come from sample data, and thus have sampling errors that may render some apparent differences between geographies statistically indistinguishable. Click the Quick Info icon to the left of each row in TABLE view to learn about sampling error.

The vintage year (e.g., V2023) refers to the final year of the series (2020 thru 2023). Different vintage years of estimates are not comparable.

Users should exercise caution when comparing 2018-2022 ACS 5-year estimates to other ACS estimates. For more information, please visit the 2022 5-year ACS Comparison Guidance page.

Fact Notes Value Flags

QuickFacts data are derived from: Population Estimates, American Community Survey, Census of Population and Housing, Current Population Survey, Small Area Health Insurance Estimates, Small Area Income and Poverty Estimates, State and County Housing Unit Estimates, County Business Patterns, Nonemployer Statistics, Economic Census, Survey of Business Owners, Building Permits.

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