Quarterly Retail E-Commerce Sales Report

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the second quarter of 2025, adjusted for seasonal variation, but not for price changes, was $304.2 billion, an increase of 1.4 percent (±0.9%) from the first quarter of 2025. Total retail sales for the second quarter of 2025 were estimated at $1,865.4 billion, an increase of 0.4 percent (±0.4%)* from the first quarter of 2025. The second quarter 2025 e-commerce estimate increased 5.3 percent (±1.2%) from the second quarter of 2024 while total retail sales increased 3.9 percent (±0.4%) in the same period. E-commerce sales in the second quarter of 2025 accounted for 16.3 percent of total sales.

On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the second quarter of 2025 totaled $292.9 billion, an increase of 6.2 percent (±0.9%) from the first quarter of 2025. The second quarter 2025 e-commerce estimate increased 5.3 percent (±1.2%) from the second quarter of 2024 while total retail sales increased 3.8 percent (±0.4%) in the same period. E-commerce sales in the second quarter of 2025 accounted for 15.5 percent of total sales.