Discover how U.S. Census Bureau data can power smarter business decisions in this insightful webinar, Market Entry and Growth – A Business Case Study. This session walks participants through a real-world scenario showing how entrepreneurs, business owners, and analysts can leverage key Census programs to understand markets, identify opportunities, and plan for sustainable growth.

Featuring data from the American Community Survey, Economic Census, County Business Patterns, Nonemployer Statistics, Business Dynamics Statistics, Annual Business Survey, and the Longitudinal Employer-Household Dynamics, this webinar ties these rich resources together to demonstrate a cohesive, practical workflow.

Participants will learn how to:

• Assess market potential and demographic characteristics
• Analyze industry structure and competition
• Understand business formation, growth, and employment trends
• Explore workforce dynamics and labor market patterns

The webinar includes a live demonstration showing how to navigate and apply these datasets effectively, followed by an interactive Q&A session to address participant questions.

Time: 2:00 - 3:00 p.m. ET