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Raise awareness to ensure that your constituents, customers and stakeholders are represented in vital U.S. Census Bureau household and business surveys.
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Learn how to use our many data tools and products, get advice from our data trainers, and contribute to new tools that improve business, policy and American lives.

Toolkit

We have assembled a toolkit with best practices and research-backed recommendations to reach and engage audiences around the country.

Use our tools and resources

AUDIENCE OUTREACH TOOLKIT

Outreach is not a one-size-fits-all approach

People may not want to participate in Census Bureau surveys for different reasons. Considering this in your outreach strategy can help in reaching your community more effectively.

Identify barriers to participation

What are some of the barriers to participation your community is facing? Read the profiles and identify the concerns your audience may have in order to identify solutions.

Apply evidence-based practices

We’ve gathered insights about what works and come up with recommendations and questions to ask yourself when developing your communications.

Tailor your strategies

The toolkit includes specific tips and tactics to connect with individuals facing common barriers.

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