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Using the Response Outreach Area Mapper (ROAM) to Locate and Learn about Hard-to-Count Areas

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Using the Response Outreach Area Mapper (ROAM) to Locate and Learn about Hard-to-Count Areas

May 14, 2019

Component ID: #ti358861789

Description

The Response Outreach Area Mapper (ROAM) application was developed to make it easier to identify hard-to-count areas and to provide a socioeconomic and demographic characteristic profile of these areas using American Community Survey (ACS) estimates available in the Planning Database. Learning about each hard-to-count area allows the U.S. Census Bureau to create a tailored communication and partnership campaign, and to plan for field resources including hiring staff with language skills. These and other efforts can improve response rates. Explore ROAM and its data with us.

Resources

Webinar Recording

Presentation [<1.0 MB]

Transcript [<1.0 MB]

Related Information

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Last Revised: May 16, 2019

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