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Bring your classroom to life with real world data. Select an activity that supplements what you are currently teaching in subjects including English, Math, Geography and History.
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Statistics in Schools activities are based on relevant education standards and guidelines that outline the foundational knowledge and skills students should have at certain levels.
Statistics in Schools is a free Census Bureau program that uses the data to create resources for K-12 students in a variety of subjects.

The Art of Persuasion: Using Census Data to Influence Others

The Art of Persuasion: Using Census Data to Influence Others

Activity Description


Students will incorporate information from the U.S. Census Bureau’s QuickFacts data access tool into an advertisement for a city of their choice. They will use persuasive and advertising techniques to convince others to come to their city.

Suggested Grade Level


Approximate Time Required

120-200 minutes

Learning Objectives

  • Students will be able to explore data access tools to gather information.
  • Students will be able to use census data in an advertisement.
  • Students will be able to write arguments supported with census data.

Materials Required

  • The student version of this activity, 4 pages
  • A computer with Internet access for each student
  • Teacher computer with Internet access and speakers and a projector to display web sites
  • Advertisements cut out from a magazine (one for each student)

Teacher Notes

Blooms Taxonomy

Blooms Taxonomy

Students will select and evaluate data to support a position.


Middle School Social Studies


  • Persuasive and advertising techniques

Skills Taught

  • Drawing conclusions
  • Using online databases to find information
  • Writing persuasively
Page Last Revised - October 8, 2021
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