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Encouraging Respondents to Use Visual Imagery to Improve Accuracy of Reporting in the American Housing Survey
Encouraging Respondents to Use Visual Imagery to Improve Accuracy of Reporting in the American Housing Survey
SM96-03
Overview
A variety of research suggests that American Housing Survey (AHS) respondents sometimes experience difficulties in reporting the rooms in their homes. We hypothesize that the current format of the response task, which requires respondents to report rooms in response to categorical cues, does not facilitate accuracy because it fails to conform to typical cognitive structures about one’s home. In a small-scale field test, an alternative approach, which encourages visual memory for rooms and a floor-by-floor recall order, shows promise for reducing reporting errors.
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Page Last Revised - October 8, 2021
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