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As part of data collection for the American Community Survey (ACS), the Census Bureau sends out surveys on a monthly basis. Respondents are encouraged to respond using either the Internet or by filling out a paper form. Survey respondents who do not respond within the first month are contacted using a computer-assisted telephone interview (CATI). However, like many telephone surveys, the Census Bureau is finding that the number of cases resulting in a completed interview is declining over time, making the CATI operation costly and inefficient. The purpose of this research is to examine ways to improve efficiency within the telephone calling centers by reducing the maximum number of callback attempts per case or by sending fewer cases to CATI.
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