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Between October 2013 and May 2014, Team Reingold supported the U.S. Census Bureau's American Community Survey Office (ACSO) in conducting a series of qualitative and quantitative research studies aimed at identifying effective messages about the American Community Survey (ACS).
Cumulative findings from this research are described in this report. These results will inform a second phase of testing to assess alternative messages and designs for ACS mail package materials. The results may also inform broader ACS messaging efforts, with the potential to be used in materials for outreach and field operations and to promote education and awareness about the ACS.
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