ACS Messaging Research: Cumulative Findings
ACS Messaging Research: Cumulative Findings
Between October 2013 and May 2014, Team Reingold supported the U.S. Census Bureau's American Community Survey Office (ACSO) in conducting a series of qualitative and quantitative research studies aimed at identifying effective messages about the American Community Survey (ACS).
Cumulative findings from this research are described in this report. These results will inform a second phase of testing to assess alternative messages and designs for ACS mail package materials. The results may also inform broader ACS messaging efforts, with the potential to be used in materials for outreach and field operations and to promote education and awareness about the ACS.
Others in Series
Working Paper
Effects of Using Minor Civil Divisions as Design Areas
Assess the impact on the distribution of the ACS sample by including MCDs as design areas when determining sampling strata assignments.
Working Paper
Cognitive Testing of the ACS Respondent Burden: Weeks Worked & Income
Learn more about how the Census Bureau is gathering feedback on the Weeks Worked and Income questions on the ACS that could help reduce burden for respondents.
Working Paper
"Why We Ask" Mail Package Insert Test
Learn more about an experiment that assessed the impact on response and cost of proposed design changes to the ACS mail materials.
Page Last Revised - October 8, 2021