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The 2021 American Community Survey (ACS) Strategic Framework Mail Materials Test is the culmination of a long-term, multi-phase project, begun in 2017, to holistically update the ACS mail materials using best practices in communications from a variety of disciplines. Following recommendations from research and cognitive testing, four sets of mail materials were developed and field tested using the September 2021 ACS monthly panel. The experimental treatments used unique design concepts to draw the readers' attention to key messages in the mailings.
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