2021 ACS Strategic Framework Mail Materials Test Report
2021 ACS Strategic Framework Mail Materials Test Report
Introduction
The 2021 American Community Survey (ACS) Strategic Framework Mail Materials Test is the culmination of a long-term, multi-phase project, begun in 2017, to holistically update the ACS mail materials using best practices in communications from a variety of disciplines. Following recommendations from research and cognitive testing, four sets of mail materials were developed and field tested using the September 2021 ACS monthly panel. The experimental treatments used unique design concepts to draw the readers' attention to key messages in the mailings.
Others in Series
Working Paper
"Why We Ask" Mail Package Insert Test
Learn more about an experiment that assessed the impact on response and cost of proposed design changes to the ACS mail materials.
Working Paper
Testing Alternative Relationship and Marital Status Questions 2013 ACS
Quantitatively tested revised relationship and marital status questions developed through focus groups and cognitive testing.
Working Paper
Simulating the Effect of Filtering on 5-Year Estimates
Assessment focused on what would happen if standard ACS filtering rules were applied to the 5-year MYES data and adjusted 2005-2007 weighted data.
Related Information
Page Last Revised - June 15, 2023