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2021 Regional Office Internet Letter Test
2021 Regional Office Internet Letter Test
Introduction
Beginning in October 2020, the American Community Survey (ACS) program began mailing a newly redesigned Internet Letter to all mailable addresses that were selected for the Computer-Assisted Personal Interviewing (CAPI) operation. This pressure seal letter provides information on how to respond online to avoid an in-person interview. The ACS program tested variations on two elements of the letter: the message on the outside of the pressure seal mailer and the response options provided. This report provides results of a test studying these variations to understand which content options are most effective at increasing self-response and combating decreasing CAPI response rates.
Others in Series
Working Paper
"Why We Ask" Mail Package Insert Test
Learn more about an experiment that assessed the impact on response and cost of proposed design changes to the ACS mail materials.
Working Paper
Testing Alternative Relationship and Marital Status Questions 2013 ACS
Quantitatively tested revised relationship and marital status questions developed through focus groups and cognitive testing.
Working Paper
Simulating the Effect of Filtering on 5-Year Estimates
Assessment focused on what would happen if standard ACS filtering rules were applied to the 5-year MYES data and adjusted 2005-2007 weighted data.
Related Information
Page Last Revised - June 13, 2023
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