2021 Regional Office Internet Letter Test
2021 Regional Office Internet Letter Test
Introduction
Beginning in October 2020, the American Community Survey (ACS) program began mailing a newly redesigned Internet Letter to all mailable addresses that were selected for the Computer-Assisted Personal Interviewing (CAPI) operation. This pressure seal letter provides information on how to respond online to avoid an in-person interview. The ACS program tested variations on two elements of the letter: the message on the outside of the pressure seal mailer and the response options provided. This report provides results of a test studying these variations to understand which content options are most effective at increasing self-response and combating decreasing CAPI response rates.
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Related Information
Page Last Revised - June 13, 2023