Skip Header

Sandra Luckett Clark
Component ID: #ti1467552213

We conducted this experiment to test ways to improve our mail materials and contact strategies. Our goals were to reduce the number of mailings we send to sample addresses by removing the prenotice letter; allow additional time for Internet response by sending the initial mailing earlier; strengthening the mail materials by replacing the reminder postcard with a letter highlighting the User ID; and, increasing self-response by sending the additional reminder postcard to additional addresses. We evaluated self-response return rates to assess the impact of the changes on respondent behavior and performed a cost analysis to assess impacts from a cost perspective. Our findings are documented in this report.

Back to Header