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Small Business Saturday: November 27, 2021

Release Number CB21-SFS.158

From the Small Business Administration:

“Saturday, November 27, 2021 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

“Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $19.8 billion according to the 2020 Small Business Saturday Consumer Insights Survey commissioned by American Express. The survey also found that 97% of shoppers recognized the positive impact they can make by shopping small and 85% of them reported they also encouraged friends and family to Shop Small® as well.

“The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2021 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses this Small Business Saturday and all holiday season long.”

Key Stats

Source: 2019 County Business Patterns (CBP).

CBP is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll.

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Note: The table above is cropped at the bottom and some columns are hidden. The three smallest establishment sizes are highlighted. Click on the image to see the full table. The Small Business Administration has a Table of size standards to help small businesses assess their business size.

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From Topics > Business and Economy:

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From Data:

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From Data Tools > Census Business Builder (CBB): Small Business Edition is primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business at a time.

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Source: Business Dynamics Statistics (BDS). BDS provides annual measures of business dynamics (such as job creation and destruction, establishment births and deaths, and firm startups and shutdowns) for the economy and aggregated by establishment and firm characteristics.

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Source: Nonemployer Statistics (NES). NES is an annual series that provides subnational economic data for businesses that have no paid employees and are subject to federal income tax. This series includes the number of businesses and total receipts by industry.

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Source: Statistics of U.S. Businesses (SUSB). SUSB is an annual series that provides national and subnational data on the distribution of economic data by enterprise size and industry.

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From the Library:   

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From the Newsroom > Stats for Stories:

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