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Small Business Saturday: November 25, 2023

Press Release Number CB23-SFS.167

From the Small Business Administration (SBA):

“Saturday, November 25, 2023 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

“Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17.9 billion according to the 2022 Small Business Saturday Consumer Insights Survey commissioned by American Express.

“The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2023 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses this Small Business Saturday and all holiday season long.”

Key Stats

Source: 2021 County Business Patterns (CBP) 

The CBP is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll and annual payroll.

Note: The table above is cropped at the bottom and some columns are hidden. The three smallest establishment sizes are highlighted. Click on the image for the full table. The Small Business Administration has a Table of size standards to help small businesses assess their business size.

More Stats

From Topics  /  Business and Economy:

From Data:  

From Business and Economy  / International Trade (Foreign Trade):

Source: 1978 - 2021 Business Dynamics Statistics (BDS)

The BDS provides annual measures of business dynamics (such as job creation and destruction, establishment births and deaths, and firm startups and shutdowns) for the economy and aggregated by establishment and firm characteristics.

Source: 2020 Nonemployer Statistics (NES)

The NES is an annual series that provides subnational economic data for businesses that have no paid employees and are subject to federal income tax. This series includes the number of businesses and total receipts by industry.

Source: 2020 Statistics of U.S. Businesses (SUSB)

The SUSB is an annual series that provides subnational economic data for U.S. establishments with paid employees by establishment industry and enterprise size. This series includes the number of establishments, employment during the week of March 12 and annual payroll.

Source: 2017 Economic Census 

The 2022 Economic Census planned release schedule begins March 2024.

From the Library  /  America Counts: Stories Behind the Numbers:  

From the Newsroom  /  Stats for Stories:

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Page Last Revised - December 21, 2023
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