U.S. flag

An official website of the United States government

Skip Header

The 2020 Holiday Season

Press Release Number CB20-FF.11

This festive season, or simply the holidays, is a time for celebrating, gift-giving, reflections and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its collection of statistics.

The following facts are made possible by the invaluable responses to the Census Bureau’s surveys. We appreciate the public’s cooperation as we continuously measure America’s people, places and economy.

Did You Know?

$18.4 billion

The estimated retail sales for the nation’s department stores in December 2019, a decrease of 3.5% from December of the previous year.


The estimated percentage that December sales accounted for of total hobby, toy and game store sales in 2019. 

$85.2 billion

The estimated value of retail sales by electronic shopping and mail-order houses in December 2019, the highest estimated total for any month last year.

$30.8 billion

The fourth quarter 2019 seasonally adjusted after-tax profits for retail trade corporations with assets of $50 million and over, up $5.7 (±0.6) billion from the third quarter of 2019. 

$2.1 billion 

The value of U.S. imports of Christmas ornaments from China for 2019. China led the way with 92.4% of the U.S. total imports of Christmas ornaments.

Revised Dec. 16, 2020. Note: The value of U.S. imports of Christmas ornaments from China for 2019 was updated and noted in bold. Please disregard any previous versions.

$484.9 million

The value of U.S. imports of Christmas tree lights for 2019. Cambodia led the way with 47.3% of the total U.S. imports of Christmas tree lights.

532 establishments

The number of establishments nationwide that primarily produced dolls, toys and games in 2018, an increase of 23 establishments from 2017 (509 establishments); they employed 6,237 workers in the pay period including March 12, an increase of 117 employees from 2017 (6,120 employees). California led the nation with 93 establishments in 2018. 

Source: County Business Patterns

$546.8 million

The value of U.S. imports of tapered candles in 2019. Most of these came from Vietnam, representing more than 46.8% of America’s imported tapered candles, followed by Canada with 16.7%. 

Holiday Names

There are many holiday-sounding places in the United States. For example, more than a dozen places have Holly in their names, including Mount Holly, N.C. (population 16,257), and Holly Springs, Miss. (7,798). There’s also Snowflake, Ariz. (5,995); Santa Claus, Ind. (2,411); North Pole, Alaska (2,094); Noel, Mo. (1,807); and — if you know about reindeer — Dasher, Ga. (1,015), and Rudolph, Wis. (416). There is also Unity, Ore. (70).

The following is a list of observances typically covered by the Census Bureau’s Facts for Features series:

Black (African American) History Month (February)
Women's History Month (March)
Irish-American Heritage Month (March)
Asian/Pacific American Heritage Month (May)
The Fourth of July (July 4)
Anniversary of Americans With Disabilities Act (July 26)
Hispanic Heritage Month (Sept. 15-Oct. 15)
Halloween (Oct. 31)
American Indian/Alaska Native Heritage Month (November)
Veterans Day (Nov. 11)
Thanksgiving Day/Holiday Season (November-December)

Editor’s note: The preceding data were collected from a variety of sources and may be subject to sampling variability and other sources of error. Facts for Features are customarily released about two months before an observance in order to accommodate magazine production timelines. Questions or comments should be directed to the Census Bureau’s Public Information Office: telephone: 301-763-3030; or e-mail: pio@census.gov.

Profile America's Facts for Features provides statistics related to observances and holidays not covered by Stats for Stories. For observances not listed below, visit our Stats for Stories web page. 

Profile America's Stats for Stories provides links to timely story ideas highlighting the Census Bureau's newsworthy statistics that relate to current events, observances, holidays, and anniversaries. The story ideas are intended to assist the media in story mining and producing content for their respective audiences.




Page Last Revised - December 16, 2021
Is this page helpful?
Thumbs Up Image Yes Thumbs Down Image No
255 characters maximum 255 characters maximum reached
Thank you for your feedback.
Comments or suggestions?


Back to Header