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The Opportunity Project Demo Day Press Kit

About The Opportunity Project

Tuesday, December 10, 2019The Opportunity Project is a collaborative effort between government agencies, technology companies and nongovernment organizations to translate government open data into user-friendly tools that solve real world problems for families, communities and businesses nationwide. To date, 30 federal agencies and more than 100 technology companies, universities, and local communities have come together to develop solutions that improve access to economic opportunity, resulting in the creation of over 70 digital tools that now help families, schools, local officials and other members of the public.

Agenda (subject to change)

12 - 3:30 p.m.    Keynotes & Lightning Talks

12 p.m.               Welcome & Opening Keynote


12:30 p.m.         Scott Turner, Executive Director, White House Opportunity and Revitalization Council

Lightning talks:

  • Center on Rural Innovation
  • Public Democracy - Rob Lalka
  • Citi Ventures - Ryan Harper
  • MasterCard Center for Inclusive Growth - Arturo Franco
  • Emsi - Hector Acosta
  • Redfin - Taylor Marr
  • Solve.is - Matt Straus·         
  • Allogy - Derek Lawrence



Lightning talks:          

  • Denice Ross
  • Excella Consulting: Chris Lyon
  • Measure of America: Kristen Lewis
  • Next Day Better: Jorge Fontanez
  • Civis Analytics:  Nathan Zencey
  • Motivf: Kristen Safdie and Jaymes Cloninger
  • Census Accelerate


2:30 p.m.           Ron Jarmin, Deputy Director and COO, US Census Bureau

2:40 p.m.           Census Bureau human-centered design innovation projects & launch of new Data Curation Hub



3:05 p.m.           Margaret Weichert, OMB Deputy Director for Management

3:15 p.m.            Announcement of TOP Prize Challenge winners

3:25 p.m.           Closing Keynote

3:45-5 p.m.       Live Demos Expo

Interactive hands-on demos of 25-30 technology products and internal innovation project


Public Democracy

Public Democracy used ACS data, proprietary enterprise level marketing systems along with privately owned data, and new data that we gathered via our survey tool, which ensures that community priorities inform OZ strategies for policy decision-makers, economic development officials, and investors in Birmingham, Alabama.


Connecting underserved residents to jobs, career fairs, training programs, and wraparound services to Solve all the barriers to employment.

Solve uses NAICs codes and National Certifications Table to organize industries to better connect skills, certifications, industries and outcomes of training programs towards the right jobs in the right industry.

Citi Ventures

City Builder uses U.S. Census Bureau, U.S. Department of Agriculture, U.S. Department of Education, and U.S. Securities and Exchange Commission data to bring transparency to the Opportunity Zone ecosystem for investors, fund manager, wealth managers, and cities.


Promoting rural entrepreneurship by connecting investors to rural Opportunity Zones with fertile ground for tech startups.

The Rural Startup Scout uses federal datasets including the American Community Survey, HIFLD, FCC Form 477, and data about education attainment and patent activity to reveal Opportunity Zones with emerging tech sectors so investors can discover promising rural startups ready to scale that otherwise would have been overlooked.


Helping entrepreneurs identify where high-tech talent exists

The Talent Finder Tool uses a variety of federal open data sets, including data from the Bureau of Labor Statistics, StatsAmerica, US Census/American Community Survey, and Internal Revenue Service to solve talent discovery issues for entrepreneurs and small businesses seeking to hire high-tech workers.


Helping households and entrepreneurs make better decisions about relocating and employment.

Redfin's job opportunity tool uses datasets on employment clusters, pay ranges, housing costs, and more to help better inform Redfin’s millions of users looking to relocate for work or even startups looking to find workers.”


Providing free educational resources and interactive tools to micro and small business owners

The Practical Business Skills chat bot uses several federal data, such as Small Business Administration’s ‘Find Local Assistance’ resource, to empower growth-minded entrepreneurs with the financial and business knowledge to better manage their money and make confident, informed business decisions.

Burning Glass

Providing the language and metrics for inclusive development.

The Inclusive Development Dashboards uses federal open data from the BLS, BEA, IPEDS, and the U.S. Census Bureau. It also uses propriety Burning Glass data on labor market demand, and public data from the U.S. Cluster Mapping Project. This data assists regional workforce and economic development conveners develop strategies and prioritize initiatives to achieve inclusive development in their regions and to build an inclusive development network that includes leaders from the civic sector, government, and industry.


Empowering individuals to speak up and organizations to build more inclusive work cultures

Kanarys uses open EEOC data and Census data and reports to create more inclusive, nontoxic workplaces for individuals and their employers.

Civis Analytics

Understand your Census 2020 hard-to-count populations and discover the best messages for reaching them

Census Intelligence Center combines data from the American Community Survey and Census Barriers, Attitudes, and Motivators studies with Civis Analytics’ survey and message testing technology to empower local leaders and Census coordinators to run data-driven outreach campaigns and avoid an undercount.

Measure of America

Showcasing data on issues critical to the well-being of the Latino community in California.

The California Latino Power Map uses federal, state, and city level open data to showcase Latino leadership across California and make plain both the opportunities and the challenges that Latino communities encounter for anyone who works to improve the quality of life for Latino and Hispanic residents of California.


Leveraging the knowledge of Community Partners to improve the count of community members experiencing homelessness.

Community Counts leverages data from HUD and Community Partners to help Area Census Office Staff visualize and verify potential locations of individuals experiencing homelessness for enumeration.


Supporting CBOs with a digital storytelling toolkit to raise awareness and motivate participation amongst diaspora communities.

NextDayBetter used open data overlaying low-response census tracts with low broadband access and CBAMS insights to define demographic profiles and psychographic barriers to design stories that, first and foremost, are culturally relevant to engage Seniors and Young Adults from the Puerto Rican and Filipino diasporas, and that will raise awareness of how census impacts their lives.


Ron Jarmin, deputy director and chief operating officer, U.S. Census Bureau

Margaret Weichert, deputy director for management, Office of Management and Budget 

Chris Liddell, White House deputy chief of staff for Policy Coordination

Denice Ross, fellow-in-residence, Georgetown Beeck Center

Scott Turner, Executive Director, White House Opportunity & Revitalization Council

Mandy Price, CEO and co-founder, Kanarys

Social Media

Join the conversation online using #OpportunityProject and follow @uscensusbureau on Instagram for behind the scene photos. Tag @uscensusbureau in your Social Media posts.

Page Last Revised - December 16, 2021
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