Segmenting the Population for the Census 2010 Integrated Communications Campaign [3MB]

Audience Segmentation for the Census 2010 Communications Campaign: Findings from the 2008 Dress Rehearsal [<1.0MB]

2010 Census AIAN Audience Segmentation and Evaluation [3MB]

Predicting Return on Investment Across Population Segments in a Social Marketing Campaign [1MB]

Census Barriers, Attitudes and Motivators Survey (CBAMS) Methodology Report [8MB]

Messaging to America: Census Barriers, Attitudes and Motivators Survey Results [4MB]

Census Barriers, Attitudes and Motivators Survey Analytic Report [14MB]

Using the American Community Survey to Validate and Enhance Population Segmentation for the Census 2010 Integrated Communications Campaign [4MB]

2010 Census Communications Campaign Creative Copy Testing Summary of Results [1MB]

2010 Census Communications Campaign Creative Copy Testing (Phase 1) Final Summary Report [11MB]

2010 Census Communications Campaign Creative Copy Testing (Phase 2) Summary of Results [<1.0MB]

2010 Census Communications Campaign Creative Copy Testing (Phase 2) Final Summary Report [4MB]

Phase 1 Report - Qualitative Research: Unifying Idea Focus Groups [4MB]

Phase 2 Report - Final Creative Expression: Focus Group Report [7MB]

2010 Promotional Website Discovery Recommendations [11MB]

2010 Census Digital Prototype Usability Results and Insights [22MB]

Census Barriers, Attitudes, and Motivators Survey II [2.3 MB]

Census in Schools Research Final Report [3MB]

2010 National Partnership Research Final Reoprt [1.7MB]