Although the 2015 Census Test ended advertising and Internet response on May 31, 2015, follow-up interviews took place with a portion of households that participated in the 2015 Census Test in the Savannah area. Follow-up interviews were conducted from July 15 to August 7, 2015.
The 2015 Census Test in the Savannah, Georgia media market was designed to further test methods of encouraging householders to respond online. The test included an advertising and promotional campaign, an early engagement campaign through ‘Notify Me’ where respondents could indicate their digital contact preference (email or text), and allowed householders to respond without a Census identification number.