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Communicating With Census Data: Data Visualization


This technical note will demonstrate effective data presentation and visualization practices for census and survey data produced by National Statistical Offices (NSOs).

Data visualization can help NSOs reach a broader audience, more effectively communicate high priority information, and discover hidden patterns. Visuals can be created easily using common office productivity software, but constructing professional and well-designed visuals requires additional effort. Ultimately, the added effort is worthwhile since useful visuals will substantially improve the effectiveness of statistical products.

As data authorities, NSOs should prioritize the production of effective visuals in both existing analytical products and as standalone products to improve accessibility to official statistics for data users, decision-makers, and the public.

This technical note is part two of a two-part series on Communicating With Census Data. This series illustrates the importance of conveying census results to a wide audience through the production of relatable and engaging data products.

The first part of this technical note discusses important concepts associated with data visualization, such as the value of visuals, how to produce a visual, and good practices. The second part includes examples of good practices for three types of data visualization: tables, charts, and maps.


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