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Developing an Integrated Communications Strategy

Introduction

This Select Topics in International Censuses (STIC) technical note provides national statistical offices (NSOs) with information on how to develop an integrated communications strategy that delivers a resonating message and improves the quality of the census.

NSOs engage in publicity activities to manage the perception of the organization, its activities, and its mission. For censuses especially, publicity campaigns are a key component for success. An effective communications strategy delivers tailored messaging to audience segments using media and trusted voices.

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