Corporate Identity and Branding Standards
Corporate Identity and Branding Standards
The goal of our corporate identity program is to present the Census Bureau in a unified and credible manner. Our branding and identity guidelines help build trust with both decennial census respondents and those who participate in surveys between censuses.
Consistently using our official logo and design elements makes our materials easily recognizable and reinforces their legitimacy. This visual consistency enhances our credibility and strengthens public trust.
Surveys and censuses—including the Economic Census and the Census of Governments—benefit from the goodwill associated with the decennial census when they are clearly linked to the Census Bureau brand. When people are invited to participate, the connection to the Census Bureau—and the trust it represents—is unmistakable.
The standards in our branding and identity guides apply to all communication materials, including but not limited to:
- Conference materials.
- Data visualizations.
- Emails.
- Promotional materials.
- Publications.
- Social media.
- Videos.