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Corporate Identity and Branding Standards

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The United States 2020 Census Brand Guidelines is a new guide that introduces the 2020 Census logo and tagline, a key messaging tool for the decennial census outreach effort. This guide is to be used for all externally focused communications materials.

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The U.S. Census Bureau: Corporate Identity and Branding Standards style guide has been updated to include enhanced colors and the removal of 2020 logo information.

The goal of our corporate identity program is to present the Census Bureau in a unified, positive way. Our branding and corporate identity guidelines are part of building trust with decennial census respondents and with survey respondents in between the decennial censuses.

When our materials consistently display our logo and other official look and feel elements, people can recognize and verify them as legitimate.

Our surveys, as well as the economic census, benefit from the goodwill of the decennial census when they are visually linked to the Census Bureau brand.

So when people are invited to participate in one of our surveys, the connection to the Census Bureau—and all it stands for—is unmistakable.

The standards outlined in both guides should be applied to all communications materials, including but not limited to:

  • Conference materials.
  • Data visualizations.
  • E-mail.
  • Promotional materials.
  • Publications.
  • Social media channels.
  • Videos.

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