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2010 Census Content Reinterview Evaluation Report

Written by:
2010 Census Planning Memo No. 206

Executive Summary

The 2010 Content Reinterview Survey is an evaluation of the reliability of the census data items collected in the 2010 Census. The Census Bureau has conducted a Content Reinterview Survey for every census since 1950. The purpose of a Content Reinterview Survey is to evaluate the consistency of responses to the census questionnaire, covering self-response and enumerator-response. Assessing response error to questionnaire items aids both census planners and data users. Measuring response error for specific items helps census planers improve the quality of the items through additional testing.

This report addresses the following research questions:

  • How consistent was the reporting of the census data items between the Content Reinterview Survey and the 2010 Census? What percent of responses to the 2010 Census changed in the reinterview for tenure, sex, age, relationship, Hispanic origin, and race?
  • How did the inconsistency in the 2010 Census compare to the inconsistency in Census 2000?

Page Last Revised - October 8, 2021