2026 Census Test: Social Media Toolkit
About the 2026 Census Test
The 2026 Census Test is the U.S. Census Bureau's first opportunity to try out new tools and methods in two locations in the United States. This operational test, in support of the 2030 Census, will help us improve how we will count everyone in the country in 2030. For the 2026 Census Test, the Census Bureau is also working with the United States Postal Service (USPS) to evaluate ways postal workers may assist with collecting responses from households that do not respond on their own.
The 2026 Census Test is the first of two field tests we conduct in preparation for the 2030 Census.
Social Media Toolkit
Thank you for helping us spread the word about the 2026 Census Test. Find content and resources below to get you started. Feel free to be creative and make them your own.
How to Use This Toolkit
- Choose the type of asset you will use and the social media channel you plan to post on.
- Click the download link to save the asset to your device. Right click to save on your computer. Tap and hold to save on a touch screen mobile device.
- Highlight and select the text you want to use for your social media post and copy the text to your clipboard.
- Go to the social media channel you plan to post on, paste the copied text, and add the downloaded graphic to your post.
- If posting on Instagram, make sure to add the relevant link to your bio so your followers can learn more.
- Remember to tag @uscensusbureau in your posts and link to Census.gov.
- Like, share, and repost the embedded Census Bureau post below.
Sample Posts
Sample Copy:
The 2026 Census Test is underway!
If you reside in the #Huntsville, Alabama or #Spartanburg, South Carolina metro areas, you may receive a mailed invitation to participate. This is the @uscensusbureau’s first operational test in support of the #2030Census.
Respond online today before follow-up visits begin in June!
https://www.census.gov/programs-surveys/2026-census-test.html
Sample Copy:
📫⚠️ Residents in parts of #Huntsville, AL and #Spartanburg, SC may receive a mailed invitation to respond to the 2026 Census Test. This is the @uscensusbureau’s first operational test in support of the #2030Census.
https://www.census.gov/programs-surveys/2026-census-test.html
Sample Copy:
If you reside in the #Huntsville, Alabama or #Spartanburg, South Carolina metro areas, be sure to check your mailbox! 📫
The @uscensusbureau has invited select households to participate in the 2026 Census Test, the first operational test in support of the #2030Census.
Respond online today with your unique Census ID!
https://www.census.gov/programs-surveys/2026-census-test.html
Like, Share, and Retweet
Resources
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2026 Census TestThe 2026 Census Test is the U.S. Census Bureau's first opportunity to try out new tools and methods in select locations around the United States.
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2026 Census Test Press KitThe 2026 Census Test is one of two field tests the Census Bureau will hold leading up to the 2030 Census.
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2030 CensusPlanning is currently underway for the 2030 Census, the 25th population count in U.S. history.
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2030 Census Press KitPlanning for the 2030 Census—the 25th in U.S. history—is underway.
Follow Us!
Thank you for using our social media toolkit! Please use the links below to follow the Census Bureau on social media and sign up for Census Bureau jobs email updates.