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Final Report of an Experiment: Effects of a Revised Instruction, Deadline, and Final Question Series in the Decennial Mail Short Form

RSM2007-25
Elizabeth Martin
Component ID: #ti856188400

Executive Summary

This study was conducted to evaluate several potential improvements in the 2010 Decennial Census mail form:

  • A revised instruction about whom to list as Person 1,
  • A Final Question series intended to reduce and identify coverage errors, and
  • A deadline f or return of the form, combined with a compressed mailing schedule.

Westat conducted a national mailout test for the Census Bureau in March and April of 2006. Census questionnaires were mailed to a national sample of addresses on the U. S. Postal Service Delivery Sequence File; Austin TX was excluded to avoid interfering with a census test in that city. Sampled households received an advance letter, an initial questionnaire package, and a thank you/reminder postcard. There was no replacement questionnaire and no follow up for nonresponding households.

Three experimental factors were evaluated in four panels, with 7,095 sample addresses allocated to each panel. A total of 13,703 questionnaires were returned by the cutoff date of May 19, with response rates varying from 50 to 53 percent among panels. A sample of about 600 cases was sent for a Coverage Followup (CFU) interview in order to assess the Final Question series. CFU interviews were conducted by telephone during July of 2006; the response rate was 82 percent.

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