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A Card-Sorting Study for the History of the Census Bureau: "Sights and Sounds: Photos" Web Page

SSM2010-03
Jennifer C. Romano, Jennifer M. Chen, Erica L. Olmsted-Hawala, and Elizabeth D. Murphy
Component ID: #ti1254054319

Abstract

In July and August 2009, the U.S. Census Bureau’s Statistical Research Division (SRD) conducted a card-sorting study to evaluate how participants organize various photographs that will be on a new sub-page of the History of the Census Web site, “Sights and Sounds: Photos.” The new sub-page is currently under development and will contain historical photos of the Census Bureau. The new page is expected to go live in October 2009. The card-sorting study evaluated the groupings created by 23 participants, ranging in age from 13 to 74. Participants sorted 121 cards and labeled them with terminology that made sense to them. Results revealed common groupings, as well as photos that were problematic and difficult to sort. Findings were provided to the sponsor and team responses were received. This report provides a complete summary of the card-sorting evaluation, including methods and findings.

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