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Baseline Usability Evaluation of the American Community Survey Website with Novices and Expert Users
Baseline Usability Evaluation of the American Community Survey Website with Novices and Expert Users
SSM2010-09
Abstract
The Census Bureau’s Usability Lab conducted two baseline studies of the existing American Community Survey (ACS) Web site in 2009. A baseline study with novice participants was conducted in July 2009, and a baseline study with expert users was conducted in October 2009. Eight participants were recruited for the novice baseline study, and seventeen participants were recruited for the expert baseline study. All participants completed pre-determined Web site tasks while using the current ACS Web site. Tasks were designed by the Usability Lab and the ACS redesign team to reflect the type of questions that novice and expert users might use the ACS Web site to answer. Testing determined that both novices and experts found the site organization to be unclear, terminology and labels to be confusing, the search unhelpful, and dense text difficult to read. These and other findings from the two baseline usability studies done on the ACS Web site will be discussed in this report.
Others in Series
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A Medium-Fidelity Usability and Eye-Tracking Evaluation
In June & July of 2009, the Census Bureau’s SRD conducted a usability evaluation of Iteration 2.0 of the newly designed AFF Web site.
Working Paper
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To meet the growing demand of including non-English-speaking populations in the U.S. Census Bureau decennial censuses and demographic surveys.
Working Paper
Data Reliability Indicator Based on the Coefcient of Variation Report
This study was the third round of usability testing for the Data Reliability Indicator for ACS data tables proposed by the sponsor team.
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Page Last Revised - October 8, 2021
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