The American Community Survey Office (ACSO) is currently conducting a series of related research projects around improving the American Community Survey (ACS) mail package and messaging toward potential ACS participants. This research aims to increase participation rates in the ACS and address concerns about whether the ACS is too intrusive.

This quantitative Benchmark telephone study of n=1015 US adults who generally handle the mail for their household s supports those goals by providing formative research that will help ACSO decision makers develop effective messages. The study provide s a guide for further communications research projects, including the subsequent Refinement research phase.

Others in Series

Working Paper

Assessment of Messaging in the 2018 American Community Survey Mail Contact Materials

March 16, 2020

Learn about an evaluation of messaging in the 2018 ACS mail materials and recommendations for improving the messaging.

Working Paper

2017 Pressure Seal Mailing Materials Test

March 18, 2018

Learn more about the impact of replacing some letters and postcards in the ACS mail materials with pressure seal mailers.

Working Paper

Reducing Respondent Burden: Computer Assisted Personal Visit (Part 1)

March 25, 2014

Quantify the costs, burden, and quality associated with CAPI contact attempts and identify possible interventions that might reduce respondent burden.

Page Last Revised - October 8, 2021

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