This study uses focus group methodology and a team of language and survey experts to tailor and improve interviewer doorstep messages for use with English and non-English speakers. A secondary focus is to investigate whether bilingual respondents understand and interpret these messages differently from monolingual respondents. The focus group data formed the basis of the analysis to address the following research questions: (1) Which messages work best in various languages to encourage census response from English and non-English speakers? (2) How should the content of messages be tailored for the specific language groups in question? (3) Do monolingual and bilingual respondents understand and interpret messages differently?
This report presents findings from 42 focus groups conducted in Chinese, Korean, Vietnamese, Arabic, Spanish, Russian, and English. One hundred seventy-one monolingual and 169 bilingual participants were in the non-English groups and all participants in the English-language focus groups spoke English as their native or near native language. Findings include discussion of the use of a Language Identification Card, interviewer’s behavior and appearance, messages that best encourage census participation, and the most common concerns regarding the census. The report recommends key messages and interviewer behaviors that could encourage English and non-English speakers’ participation in the decennial census, along with lessons learned and recommendations for future research.
Others in Series
Asking About SOGI in the CPS: Cognitive Interview Results
Results of cognitive interviews on asking about sexual orientation and gender identity in the CPS with LGBT and non-LGBT respondents.
Usability Evaluation of the National Survey of College Graduates
Usability testing of the 2017 National Survey of College Graduates online survey focusing on the grid response format with small mobile devices.
Testing the Spanish Translation of the NYC Housing and Vacancy Survey
Findings from cognitive testing of the Spanish translation of the New York City Housing and Vacancy Survey.