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The Census Bureau is in the process of updating references from American FactFinder to our new data dissemination platform,, for the handbook text, images, and case studies.  Updated handbooks will be posted as they become available.

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Suppose a restaurant owner wants to determine the best location to start a new franchise. Managers at an engineering firm want to expand their business but need more information about the local workforce. A clothing retailer needs information about potential customers before opening a new store, distribution center, or warehouse. Where can businesses find the data they need to make informed decisions?

The U.S. Census Bureau’s American Community Survey (ACS) provides corporations, small businesses, and individuals the detailed social, economic, housing, and demographic data they need to gauge the sales potential of products and services, better understand the workforce, and set strategies for growth.

This guide provides a brief overview of how businesses are using ACS data to stay competitive, run efficiently, and meet customers’ needs.

Download by Section

.pdf   1. How Businesses Use ACS Data   [<1.0 MB]
American Community Survey
.pdf   2. ACS Data Products for Business Uses   [1.3 MB]
American Community Survey
.pdf   3. Case Studies Using ACS Data   [5.8 MB]
American Community Survey
.pdf   4. Additional Resources   [<1.0 MB]
American Community Survey
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