United States Census Bureau | An official website of the United States Government

An official website of the United States government

Here’s how you know

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

Skip Header

Partners Researchers Educators Survey Respondents

Explore Census.gov for...

Partners
Researchers
Educators
Survey Respondents

News NAICS Codes Jobs About Us Contact Us Help

Topics

Data & Maps

Surveys & Programs

Resource Library

Search data, events, resources, and more

Helpful Links

Advanced Data Search Get Survey Help International Database (IDB) American Community Survey (ACS) Census Records & Genealogy

Helpful Links

Advanced Data Search Get Survey Help International Database (IDB) American Community Survey (ACS) Census Records & Genealogy

Topics

Browse our topics and subtopics to find information and data.

View All Topics and Subtopics Index A to Z

Age and Sex Business and Economy Education Emergency Management / Disasters Employment Families and Living Arrangements Geography Health Hispanic Origin Housing

Income and Poverty International Trade Migration/Geographic Mobility Population Population Estimates Public Sector Race Redistricting Research Voting and Registration

Data & Maps

Access demographic, economic and population data from the U.S. Census Bureau. Explore census data with visualizations and view tutorials.

Explore data on data.census.gov View all data resources

Census Academy Combining Data Data Tools and Apps Datasets Developers Experimental Data Products Interactive Maps

Mapping Files Profiles Related Sites Software Tables Training and Workshops Visualizations

Surveys & Programs

Our surveys provide periodic and comprehensive statistics about the nation. This data is critical for government programs, policies, and decision-making.

Survey Help View all Surveys & Programs

Economic Census Household Pulse Survey International Programs Metro and Micro Areas Population Estimates Population Projections Small Area Income and Poverty Statistics of U.S. Businesses Survey of Income and Program Participation (SIPP)

Resource Library

Browse our collection of stories and more.

View all library resources Glossary

America Counts: Stories Audio Blogs By the Numbers Facts for Features Fact Sheets Infographics and Visualizations

Photos Publications Spotlights Stats for Stories Training (Census Academy) Videos Working Papers

Topics

Data & Maps

Surveys & Programs

Resource Library

Partners Researchers Educators Survey Respondents

News NAICS Codes Jobs About Us Contact Us Help

View All Topics and Subtopics Index A to Z

Age and Sex Business and Economy Education Emergency Management / Disasters Employment Families and Living Arrangements Geography Health Hispanic Origin Housing Income and Poverty International Trade Migration/Geographic Mobility Population Population Estimates Public Sector Race Redistricting Research Voting and Registration

Explore data on data.census.gov View all data resources

Census Academy Combining Data Data Tools and Apps Datasets Developers Experimental Data Products Interactive Maps Mapping Files Profiles Related Sites Software Tables Training and Workshops Visualizations

Survey Help View all Surveys & Programs

2020 Census 2026 Census Test 2030 Census American Community Survey (ACS) American Housing Survey (AHS) Annual Business Survey (ABS) Annual Integrated Economic Survey (AIES) County Business Patterns (CBP) Current Population Survey (CPS) Economic Census Household Pulse Survey International Programs Metro and Micro Areas Population Estimates Population Projections Small Area Income and Poverty Statistics of U.S. Businesses Survey of Income and Program Participation (SIPP)

View all library resources Glossary

America Counts: Stories Audio Blogs By the Numbers Facts for Features Fact Sheets Infographics and Visualizations Photos Publications Spotlights Stats for Stories Training (Census Academy) Videos Working Papers

Census.gov /
Our Surveys & Programs /
Decennial Census of Population and Housing /
By Decade /
2020 Census Decade /
2020 Census Program Management /
Conducting and Motivating the Count /
2020 Census: Promotional Materials and Guidelines

2020 Census: Conducting and Motivating the Count: Promotional Materials and Guidelines

Skip Navigation

Within Decennial Census of Population and Housing

About
By Decade
Data
Geographies
Guidance for Data Users
Information for Respondents
Library
Newsroom
Technical Documentation
Contact Us

Within Decennial Census of Population and Housing

About
By Decade
Data
Geographies
Guidance for Data Users
Information for Respondents
Library
Newsroom
Technical Documentation
Contact Us

2020 Census: Conducting and Motivating the Count: Promotional Materials and Guidelines

July 19, 2019

Version 5.0

Download 2020 Census Brand Guidelines [PDF - 24.8 MB]

The United States 2020 Census Brand Guidelines is a new guide that introduces the 2020 Census logo and tagline, a key messaging tool for the decennial census outreach effort. This guide is to be used for all externally focused communications materials.

To download the 2020 Census Standard Logo/Tagline Lockup in English and Spanish:

2020 Census Standard Logos

Members of the press and media can request a copy of the 2020 Census logo by emailing PIO@census.gov.

Top of Section

National partners can request a copy of the 2020 Census logo by emailing Census.Partners@census.gov.

Top of Section

Local partners can request a copy of the 2020 Census logo by emailing FLD.CPEP.Decennial.Partnership@census.gov.

Top of Section

Local and State Government officials can request a copy of the 2020 Census logo by emailing ocia.iao@census.gov.

Congressional offices can request a copy of the 2020 Census logo by emailing cao@census.gov.

Top of Section

Census Partnerships: 2020 Census at a Glance [<1.0 MB]
Partnership Fact Sheet [<1.0 MB]
Partnerships at a Glance [<1.0 MB]
Partnership Frequently Asked Questions [<1.0 MB]
Press Kit: 2020 Census

The U.S. Census counts every resident in the United States. It is mandated by Article I, Section 2 of the Constitution and takes place every 10 years.
Fact Sheet: The 2020 Census and Confidentiality

Your responses to the 2020 Census are safe, secure, and protected by federal law.
Hoja Informativa: El Censo del 2020 y la Confidencialidad

Sus respuestas al Censo del 2020 están seguras, a salvo y protegidas por la ley federal.

Top of Section

Partner Social Media Content [<1.0 MB]
Social Media Graphics
2020 Census Complete Count Committee Guide [<1.0 MB]
Find a 2020 Census Complete Count Committee in your Community

Find a Complete Count Committee in your community.
2020 Census Recruitment Toolkit [7.2 MB]

Top of Section

Partnership Fact Sheet for Community Organizations [<1.0 MB]
Partnership Fact Sheet for Businesses [<1.0 MB]
Partnership Fact Sheet for Schools [<1.0 MB]
Visualization: Counting Young Children in the 2020 Census

Counting everyone once, only once, and in the right place.
Why Your Company Should Become a 2020 Census Official Partner [<1.0 MB]
Why Your Foundation Should Become a 2020 Census Official Partner [<1.0 MB]
Why Your Faith Community Should Become a 2020 Census Official Partner [<1.0 MB]

Top of Section

2020 Census Fact Sheets

Learn more about specific topics at-a-glance with Census Bureau Fact Sheets.
2020 Census Infographics & Visualizations

Data made visual with charts, tables, maps, and other graphic elements. They are often interactive and contain text for labeling, not narration.

Top of Section

Facebook

X (Twitter)

Related Information

Corporate Identity and Branding Standards

2020 Census: Language Resources

Page Last Revised - January 26, 2022

Some content on this site is available in several different electronic formats. Some of the files may require a plug-in or additional software to view.

Is this page helpful?
Thumbs Up Image

Yes

NO THANKS

255 characters maximum

255 characters maximum reached

Thank you for your feedback.
Comments or suggestions?

Top

Back to Header

Receive Updates

To sign up for updates please enter your email address.

Enter your email address

Stay Current

America Counts

Director’s Blog

Deputy Director’s Blog

Random Samplings

Research Matters

Stay Connected

Contact

Support

Jobs

Measuring America's People and Economy

2020 Census: Conducting and Motivating the Count: Promotional Materials and Guidelines

2020 Census: Conducting and Motivating the Count: Promotional Materials and Guidelines

Media

National Partners

Local Partners

Government

Overview Materials

Guides and Toolkits

Audience-Specific Materials

Related Materials