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2020 Census 2026 Census Test 2030 Census American Community Survey (ACS) American Housing Survey (AHS) Annual Business Survey (ABS) Annual Integrated Economic Survey (AIES) County Business Patterns (CBP) Current Population Survey (CPS) Economic Census Household Pulse Survey International Programs Metro and Micro Areas Population Estimates Population Projections Small Area Income and Poverty Statistics of U.S. Businesses Survey of Income and Program Participation (SIPP)
View all library resources Glossary
America Counts: Stories Audio Blogs By the Numbers Facts for Features Fact Sheets Infographics and Visualizations Photos Publications Spotlights Stats for Stories Training (Census Academy) Videos Working Papers

2020 Census Audience Segment Descriptions

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Within Decennial Census of Population and Housing

2020 Census Audience Segment Descriptions

Audience segments are groups of census tracts with similar predicted self-response behavior and similar demographic variables associated with self-response. Final audience segments were selected for their distinctive patterns of media consumption and distribution of census mindsets. The eight 2020 Census audience segments in the U.S. range from highly likely to respond to the census to unlikely to respond. In-depth descriptions of each segment are available below.

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Page Last Revised - October 28, 2021
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