The Response Outreach Area Mapper (ROAM) application was developed to make it easier to identify hard-to-survey areas and to provide a socioeconomic and demographic characteristic profile of these areas using American Community Survey (ACS) estimates available in the Planning Database. Learning about each hard-to-survey area allows the U.S. Census Bureau to create a tailored communication and partnership campaign, and to plan for field resources including hiring staff with language skills. These and other efforts can improve response rates. To learn more see The Low Response Score (LRS): A Metric to Locate, Predict, and Manage Hard-to-Survey Populations and The 2020 Census at a Glance: Plan Census Outreach with the Response Outreach Area Mapper tool.

Looking for 2020 Census response rates in your area?  Visit our 2020 Census Response Rates page for maps with final 2010 Census self-response rates adapted to 2020 geographies and 2020 self-response rates posted daily starting March 20, 2020.

To help you get started, please reference ROAM's additional resources:

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