In preparation for the 2012 Census of Governments, Governments Division (GOVS) instituted a Quality Improvement Program (QuIP) aimed to improve the quality of data products produced by the censuses and surveys conducted by the Division. Some specific goals of the program include improving the coverage of our universe of state and local governments, determining questionnaire content for surveys that are part of the Census, and improving participation in all aspects of the 2012 Census of Governments. A fundamental aspect of our improvement program has been a series of trips targeted at areas of the country that have typically presented data collection challenges to the Division. Approximately every two months, a multidisciplinary team of subject matter experts and survey methodologists travels to one of these areas to examine the challenges inherent to that area, and to recommend changes in our methodology and processes based on the insight and experience gained from the trip. We found that this team approach has been instrumental in improving our coverage, determining the content and wording of our questionnaires, and raising public awareness of the 2012 Census of Governments, among other tangible benefits.