The American Community Survey provides vital information about our nation and its people, though it may not be obvious to respondents why each question on the survey is asked. Having a better understanding of why the Census Bureau asks each question and how the data from their responses are used to benefit their community has shown to be an effective means of addressing respondent concerns. A new insert was developed for inclusion in a mailing to respondents; the insert provided short summaries of why the Census Bureau asked each series of questions. This research was conducted to assess whether housing units that received the insert showed any changes in unit response rates or item response rates, and what the subsequent cost impact would be of any changes in response rate.
Others in Series
Cognitive Testing of the ACS Respondent Burden: Weeks Worked & Income
Learn more about how the Census Bureau is gathering feedback on the Weeks Worked and Income questions on the ACS that could help reduce burden for respondents.
ACS Messaging Research: Cumulative Findings
Consolidates the findings from each of these research studies aimed at identifying effective messages about the ACS.
Testing Alternative Relationship and Marital Status Questions 2013 ACS
Quantitatively tested revised relationship and marital status questions developed through focus groups and cognitive testing.