Strategic Framework for Messaging in the ACS Mail Materials
Strategic Framework for Messaging in the ACS Mail Materials
The American Community Survey (ACS), an ongoing nationwide survey conducted by the U.S. Census Bureau, uses multiple mail contacts to encourage residents in sampled addresses to self-respond. This report presents a strategic framework for messaging in the ACS mail materials. The framework recommends distinct messaging themes for each mailing to build a conversation with prospective respondents across mail pieces. The framework is the product of a cross-disciplinary literature review and research on messaging conducted by the Census Bureau.
Others in Series
Working Paper
Cognitive Testing of the 2019 American Community Survey Due Date Test
Testing of a due date message in the 5th ACS mailing, which is the final opportunity to motivate a self-response prior to the more costly in-person operation.
Working Paper
2015 Replacement Mail Questionnaire Package Test
Learn more about testing modifications to the replacement mail questionnaire package for the ACS.
Working Paper
Data Quality Assessment of the ACS Internet Response Data
Determines whether Internet respondents provided comparable data to mail respondents.
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Page Last Revised - October 8, 2021