The U.S. Census Bureau has embarked on a nationwide effort to inform everyone living in the United States and five of its territories about the upcoming 2020 Census and to encourage them to respond online, by phone, or by mail.
Census Bureau Releases New Ads to Remind Households It’s Not Too Late
The U.S. Census Bureau is launching the last phase of its “Shape Your Future. Start Here.” 2020 Census communications campaign.
Census Bureau to Email Households
The U.S. Census Bureau announced that it will begin emailing households in low-responding areas to encourage them to respond to the 2020 Census.
2020 Census Advertising Campaign Expands to Reach All Audiences
The U.S. Census Bureau expanded its massive multimedia advertising campaign across the nation.
U.S. Census Bureau Unveils 2020 Census Ads
The U.S. Census Bureau shared highlights of a $500 million public education and outreach campaign featuring more than 1,000 ads.
The following is an example of television advertisements created to educate the public about the 2020 Census and will be broadcast during the Motivation Phase (March 15 – May 12, 2020) of the communications campaign. Other examples will be released during the Motivation Phase.
The following are examples of television advertisements created to educate the public about the 2020 Census and will be broadcast during the Reminder/Nonresponse Followup Phase of the communications campaign. The ads are designed to reach 45 language-based audiences and will run from approximately Aug. 3 to Sept. 27.
Making of the 2020 Communications Campaign
“This is Me, ”a music video performed by Native Hawaiian and Pacific Islander (NHPI) artists from across the country, invites and inspire the NHPI community to be seen, heard, and counted in the 2020 Census. The performance celebrates the culture of the Pacific Islands by featuring traditional songs, chants, clothing, and dances. It will be featured on the Census Bureau social media channels.
The “Shape Your Future. START HERE.” communications platform is the foundation for all advertising and communications about the 2020 Census. This tagline highlights that people can shape their future by responding to the 2020 Census. Our paid advertising campaign reinforces that message by explaining how their future and their community’s future are impacted by the 2020 Census. The items linked below include content such as press releases, blogs, and graphics that provide more information on the Census Bureau’s outreach efforts.
The outreach campaign is multifaceted, diverse, and designed to motivate the public to respond to the 2020 Census. Its goal is to reach everyone living in the United States, including historically hard-to-count groups.
In an effort to reach everyone living in the United States, the Census Bureau conducted extensive research to understand what motivates people to respond to the census and what prevents them from responding. The Integrated Communications Campaign (ICC) was developed based on insights from this research.