The 2020 Census logo is the agency’s most-used and best-known asset. It is the cornerstone of the 2020 Census program.
Because of its importance, great care must be taken in the use of the 2020 Census logo. The logo is presented in a consistent fashion, and its use must be governed by strict rules. If it is used haphazardly, the logo’s value will be diminished.
The United States 2020 Census Brand Guidelines is a new guide that introduces the 2020 Census logo and tagline, a key messaging tool for the decennial census outreach effort. This guide is to be used for all externally focused communications materials.
Standard lockup knocked out to white for use over one of the brand’s colors.