U.S. flag

An official website of the United States government

Skip Header

Census Bureau Partners With Children-Focused Groups to Promote the Importance of Counting Kids in 2020

Written by:

What better way to highlight the importance of counting young children in the 2020 Census than in words and song from Bob the Tomato, Larry the Cucumber and their VeggieTales pals?

Children love to see their favorite characters on TV, online, and in books. Often these characters can teach them key lessons like how to brush their teeth, get ready for bed, and take care of younger siblings.

Characters like The Count, The Cat in the Hat, and Larry the Cucumber are all trusted voices to little ones across the country, and when kids get excited about something, their parents pay attention.

Census 2020 Logo with Tagline

Now the U.S. Census Bureau is using a similar approach to teach tots and their parents about the importance of counting everyone — especially young children — in the 2020 Census.

Through partnerships with children-focused groups from Nickelodeon to Wonderama, and Molly of Denali and Daniel Tiger, young children and their families are being educated about the 2020 Census in fun and engaging ways.

In March, Nickelodeon launched a multiplatform campaign to build awareness about the importance of counting kids and babies in the 2020 Census. In addition to on-the-ground events, the campaign includes a public service announcement that features a lineup of Nickelodeon's beloved characters from SpongeBob SquarePants, The Casagrandes, Paw Patrol and more.

Characters like The Count, The Cat in the Hat, and Larry the Cucumber are all trusted voices to little ones across the country, and when kids get excited about something, their parents pay attention.

When kids can learn about the census through their favorite Sesame Street, Dr. Seuss or VeggieTales characters, they’re more likely to hear the message of being counted and make sure their parents know to count them in the 2020 Census, which is underway.

Why is it so important to spread this message?

Census results inform decisions on funding for the next 10 years for programs and services, including those that affect children such as schools, libraries and nutrition assistance.

Yet young children are among groups historically undercounted in decennial censuses. In the 2010 Census, there was a net undercount of nearly 1 million (or 4.6% of) children under age five, making them one of the largest population groups undercounted in the United States.

It is vital that all young children, including newborns born on or before April 1, 2020, are included when their parents or guardians respond to the census.

Many programs that receive funding based on census data directly impact the wellbeing of children. This includes programs like Head Start, K-12 schools, nutrition assistance, and many others. Knowing how many children live in an area can greatly influence the placement of new schools, libraries, hospitals, and more — which can all have an impact on children for their entire lifetime.

A VeggieTales Video

Among efforts, the Census Bureau teamed with VeggieTales to create a new video that explains the 2020 Census in a way that is fun and easy for children to understand.

The video shows several scenes with the vegetable characters discussing what the 2020 Census is and why it’s so important — and wraps up with a catchy sing- and dance-along tune, “Everyone Counts!”

In the video, Larry the Cucumber and Bob the Tomato get counted and teach children that everyone is unique and special — which means they need to be counted, too!

An Important Message from Sesame Street Favorites

Sesame Street has been a long-time Census Bureau partner and has created many materials to help encourage a complete count of young children in the 2020 Census.

In February, Sesame Street characters Rosita and The Count visited children at a Census Bureau event at the Great Lakes Science Center in Cleveland, Ohio, aimed at upping the count of kids. Sesame Street also developed a public service announcement starring The Count and Elmo encouraging parents to participate and include children in the census.

Drawing with Dr. Seuss

The Census Bureau is also spreading the word on its Statistics in Schools (SIS) website—an educational program powered by the Census Bureau — where a series of Dr. Seuss coloring pages stress the importance of counting everyone in the 2020 Census.

Kids can choose from a variety of free, fun SIS activities, including coloring, a maze or counting games that play right into the theme of making sure everyone is counted.

These materials can help parents and caregivers who are currently at home with kids and looking for free resources to keep kids learning and having fun.

How to Count Young Children

The Census Bureau is committed to continuing these partnerships to ensure everyone including all children living in the United States count in the census.

Do you have young children in your home? Be sure to count them in the right place. Here are some guidelines to help you respond to the 2020 Census:

  • Count children in the home where they live and sleep most of the time, even if their parents do not live there.
  • If children divide their time between more than one household, count them where they stay most often. If they evenly divide their time or you don’t know where they stay most often, count them where they were staying on April 1.
  • If a child’s family (or guardian) was or is temporarily staying somewhere and plans to return to their former address, count the child at their usual residence.
  • If a child’s family (or guardian) has moved permanently after April 1, count children at the address where they lived on April 1.
  • Count children in your home if they do not have a permanent place to live and were staying in your home on April 1, even if they were only staying with you temporarily.
  • Count babies born on or before April 1 at the home where they live and sleep most of the time (even if they were still in the hospital on April 1).

Online Resources

To help parents and caregivers support students with distance learning, the Statistics in Schools program has developed four toolkits for students from Pre-K through high school that provide tips, best practices and instruction on how to use and adapt our activities and resources for at-home use.

The toolkits contain quick and easy resources, as well as activities and corresponding teaching guides.

For more resources to engage with children about the 2020 Census, visit 2020census.gov/en/educators.

This story was filed under:

Page Last Revised - February 25, 2022
Is this page helpful?
Thumbs Up Image Yes Thumbs Down Image No
255 characters maximum 255 characters maximum reached
Thank you for your feedback.
Comments or suggestions?


Back to Header