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Now Available: 2020 Post-Enumeration Survey (PES) Results for the 50 states and District of Columbia.

Black Friday: November 26, 2021

Release Number CB21-SFS.156

From the Cybersecurity and Infrastructure Security Agency (CISA), Black Friday Shopping: Protect Your Identity: “Black Friday is one of the most lucrative shopping days of the year for retailers in brick-and-mortar shops and online, but shoppers aren't the only ones looking for deals. Malicious people may be able to obtain personal information (such as credit card numbers, phone numbers, account numbers, and addresses) by stealing your wallet, overhearing a phone conversation, rummaging through your trash (a practice known as dumpster diving), or picking up a receipt at a restaurant that has your account number on it. If a thief has enough information, he or she may be able to impersonate you to purchase items, open new accounts, or apply for loans.

“The Cybersecurity and Infrastructure Security Agency (CISA) encourages holiday shoppers to take the following identity theft precautions:

  • Take advantage of security features. Passwords and other security features add layers of protection if used appropriately. (See Choosing and Protecting Passwords.)
  • Check privacy policies. Take precautions when providing information, and make sure to check published privacy policies to see how a company will use or distribute your information. (See Protecting Your Privacy.)
  • Check your statements. Keep a record of your purchases and copies of confirmation pages, and compare them to your bank statements. If there is a discrepancy, report it immediately.
  • Be careful what information you publicize. Attackers may be able to piece together information from a variety of sources. Avoid posting personal data in public forums. (See Staying Safe on Social Networking Sites.)”

Key Stats

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Data: July 2021 Monthly State Retail Sales were released on October 27, 2021, and are available in the CSV files and data visualization below. For explanatory materials for these experimental statistics, please visit the Monthly State Retail Sales Overview and the technical documentation. For more information on the content of the data files, please reference the Monthly State Retail Sales Data Dictionary.

Note: The Monthly State Retail Sales (MSRS) is the U.S. Census Bureau's new experimental data product featuring modeled state-level retail sales. This is a blended data product using Monthly Retail Trade Survey data, administrative data, and third-party data. Year-over-year percent changes are available for Total Retail Sales excluding Nonstore Retailers as well as 11 retail North American Industry Classification System (NAICS) retail subsectors. These data are provided by state and NAICS codes beginning with January 2019.

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Source: Latest Quarterly E-Commerce Report (Supplemental Tables – experimental product).

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  • NAICS 443, Electronics and Appliance Stores 
  • NAICS 4481, Clothing Stores
  • NAICS 44831, Jewelry Stores
  • NAICS 45111, Sporting Goods Stores
  • NAICS 45112, Hobby, Toy, and Game Stores
  • NAICS 4541, Electronic Shopping and Mail-Order Houses 

Source: 2017 Economic Census

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